Kendall, your point that entrepreneurship reveals our relationship with money really landed for me. That has been true for me.
The place my work gets especially interested is the moment a woman actually has to make the choice.
She may already know the pricing move, see the income opportunity, understand the financial logic, and genuinely want to act on it. But identifying the opportunity and being able to choose it are not always the same thing.
Those “blocks” are often there for a reason. Through experience, her nervous system may have learned that asking for more, keeping more, risking more, or having more predicts some kind of consequence. Then the real choice arrives—and that prediction can change what suddenly feels available.
The price gets softened. The ask gets delayed. The opportunity gets rationalized away.
That gap between knowing the better financial move and being able to make it when the moment comes is where my work lives.
I believe we have a fundamental relationship with money that dictates everything you mentioned. Understand that -- and learn how to work WITH it -- and those choices become free to make. :-)
Kendall, this lands so deeply. For years, I believed the next number would finally make me feel safe. IOW, the balance sheet changed; my relationship with money didn’t. That’s why your distinction between entrepreneurship creating that relationship and revealing it feels so, so important. Revenue can expand what we have without changing our internal definition of enough. I'm wondering, in your work, what helps a woman recognize that she’s facing a money-relationship problem rather than a business-growth problem?
This is an easy one -- it's always a money-relationship problem, for the exact reasons you just wrote. The good news is a person can use a business growth goal as the catalyst for looking at the money relationship. One clear, distinct discovery with the money relationship can turn on the tap of biz growth.
YES. I love that reframe: the business-growth goal can become the doorway into examining the money relationship—and one clear discovery can free up both. “Turn on the tap” is such a good way to put it.
Kendall, your point that entrepreneurship reveals our relationship with money really landed for me. That has been true for me.
The place my work gets especially interested is the moment a woman actually has to make the choice.
She may already know the pricing move, see the income opportunity, understand the financial logic, and genuinely want to act on it. But identifying the opportunity and being able to choose it are not always the same thing.
Those “blocks” are often there for a reason. Through experience, her nervous system may have learned that asking for more, keeping more, risking more, or having more predicts some kind of consequence. Then the real choice arrives—and that prediction can change what suddenly feels available.
The price gets softened. The ask gets delayed. The opportunity gets rationalized away.
That gap between knowing the better financial move and being able to make it when the moment comes is where my work lives.
I believe we have a fundamental relationship with money that dictates everything you mentioned. Understand that -- and learn how to work WITH it -- and those choices become free to make. :-)
Kendall, this lands so deeply. For years, I believed the next number would finally make me feel safe. IOW, the balance sheet changed; my relationship with money didn’t. That’s why your distinction between entrepreneurship creating that relationship and revealing it feels so, so important. Revenue can expand what we have without changing our internal definition of enough. I'm wondering, in your work, what helps a woman recognize that she’s facing a money-relationship problem rather than a business-growth problem?
This is an easy one -- it's always a money-relationship problem, for the exact reasons you just wrote. The good news is a person can use a business growth goal as the catalyst for looking at the money relationship. One clear, distinct discovery with the money relationship can turn on the tap of biz growth.
YES. I love that reframe: the business-growth goal can become the doorway into examining the money relationship—and one clear discovery can free up both. “Turn on the tap” is such a good way to put it.
I believe we women blossom in business and in leadership when we use money as our self-growth lever. Sounds a little corny but it's true!