Your Business Is Not Your Charity
Why generous women entrepreneurs keep giving money away before they've created it.
Imagine watching a woman entrepreneur prepare a proposal for a new corporate client.
She knows she can create an extraordinary result. She knows the company has the budget. She knows her work will make a meaningful difference.
Then she gets to the pricing page.
Without a single request from the client, she starts reducing her fee.
“Maybe I should make it a little lower.”
“They’re a great company, but it’s still a lot of money.”
“It just feels like a lot.”
As you watch her, you want to reach across the table, firmly close her laptop and say,
“Please don’t do that.”
I feel that way every time I watch a woman entrepreneur discount her work in the name of generosity.
I love your generous heart. I also love you too much to watch your generosity keep you from creating the financial independence you’re working so hard to build.
Your business is not your charity.
Rather listen? Here you go »
Your generosity deserves a better home than in your pricing.
I want you to be extraordinarily generous.
I want you supporting causes you believe in. I want you funding scholarships, writing meaningful donation checks, surprising someone with an unexpected gift, leaving an extravagant tip, helping a family member, or making a contribution that changes someone’s life.
That’s generosity.
Every time you lower your price in the name of generosity, you’re reducing your ability to be generous later.
Your generosity deserves a source of funding.
You make money to give away.
You don’t give it away in the making of the money.
Those are two very different expressions of generosity.
One creates capacity, the other limits it.
When you reduce your fee because “it just feels like a lot,” that money never reaches your savings account. It never gets invested. It never becomes the scholarship you dreamed of funding, the organization you wanted to support, or the gift you couldn’t wait to give.
It disappears before it ever becomes the generous gift, the meaningful donation, or the life-changing contribution it could have been.
Generosity is a value. Discounting yourself is a pricing strategy. They are not the same thing.
When you confuse the two, something else happens.
It’s taking responsibility for something that was never yours to carry.
Your prospective client has one responsibility: to decide whether your work is worth the investment.
You have one responsibility: to price your work with integrity.
Those are two completely different decisions.
When you lower your investment before your prospective client has even had the opportunity to decide, you’ve made all of the decisions yourself.
You’ve decided what your work is worth.
You’ve decided what they can afford.
You’ve decided what they’re willing to invest.
You’ve decided your full fee is more than they should pay.
None of those decisions belong to you.
Your prospective client deserves the respect of making their decision.
You deserve the respect of charging what your work is worth.
Your prospective client might gladly pay your full investment…or they might decide it isn’t the right fit. Or they might ask whether there’s another way to work together.
Any one of those responses is theirs to make.
When you lower your investment before they’ve had that opportunity, you’ve answered the question they never got the chance to consider.
Imagine what becomes possible when you stop expressing generosity through your pricing and start expressing it through your prosperity.
You’re still the same generous woman.
You’re simply creating the financial capacity to express that generosity in ways that are bigger, more meaningful, and entirely your choice.
That’s a very different relationship with money.
I don’t want you to become less generous; I want you to become extraordinarily generous.
I want you creating so much prosperity that generosity becomes one of the greatest joys of your life.
Your generosity deserves a source of funding so charge for your work with integrity. And create meaningful prosperity.
Then choose where your generosity will make its greatest difference in the world.
Your income has flattened. Now what?
There is more money your business is capable of creating.
I created The Money Uplevel VIP Intensive for one reason: to uncover the handful of pricing opportunities, income opportunities, and money leaks with the biggest impact on increasing your income and profit.
The money is in your business. Let’s go find it.
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