Have you ever had your best revenue month ever, only to immediately start explaining why it doesn’t really count?
Well, I had that launch.
That one client paid in full.
It was an unusually good month.
I can’t count on that happening again.
Before long, one of your biggest money accomplishments has become the month you’re pretty sure you can’t repeat.
Yet when revenue is lower, it’s easy to give that number a completely different meaning. Instead of treating it as one month, you start believing it says something bigger about your business.
Are sales slowing down?
Do I need to adjust my income goal?
Can I really expect to make as much as I thought this year?
Your best month gets explained away. A lower month gets treated as a more credible picture of what your business can create.
Rather listen? Here you go »
Why Does The Lower Number Get More Authority?
You created your best month. Clients said yes. Money came in. Something you offered, communicated, sold or decided produced your highest revenue month.
Yet it’s surprisingly easy to treat your biggest month as the exception and your smaller months as the more accurate reflection of what your business can create.
That gives the smaller number the authority to shape what you believe is possible, what you expect to make, and the income goals you set.
Meanwhile, your highest revenue month gets treated like it needs to prove it belongs.
Your Biggest Month Shows You What You Can Create
Instead of explaining away your highest revenue month, get curious about how you created it.
What worked?
What did I do differently?
What did I believe was possible?
What would I repeat?These questions make your best month useful. Instead of admiring the number and moving on, you get to understand how you created it.
You’re looking at what created it and giving that result a legitimate place in what you believe your business can produce.
That doesn’t mean assuming every month will match your highest one.
It means refusing to make a smaller month more credible simply because it feels easier to believe.
Stop Making Your Best Month Defend Itself
Your highest revenue month doesn’t promise you’ll create that exact amount every month.
It proves you created it once. And once is enough to stop calling it impossible, unrealistic or beyond what your business can produce.
Here’s a quick money coaching exercise: Pull up your numbers and find your highest revenue month over the past year.
Then ask yourself:
What did I do and believe in my best month that I want to bring into the month I’m creating now?
What am I ready to believe about my ability to create this level of income again?
This is where your money story enters the picture.
Your numbers tell you what happened. Your money story decides what you make those numbers mean about you, your business and what you believe you can create again.
Which Revenue Numbers Does Your Money Story Believe?
Every revenue number gets interpreted through your money story.
It influences which results you trust, which ones you explain away, what you expect to make again, and how high you’re willing to set your next income goal.
That means your money story isn’t simply reacting to your money results. It’s influencing the money results you create next.
Your best month belongs in your money story as more than an exception.
Let it change what you believe your business can produce. Let it influence the income goals you set. Let it have a voice in what you decide is possible from here.
You created that best month, now stop treating it like a fluke.
The Money Story ADVANTAGE
Your money story leaves fingerprints all over your money results, from the income you create to how much you save and how generously you pay yourself.
Join me for my brand-new free 60-minute training, The Money Story Advantage, and discover the three forces at the heart of your money story that drive how much money you make and keep.