You’ve become very good at making money work for the people and things you care about.
When your family needs something, you find the money. When your business needs an investment, you make it happen. You pay your team. Take care of your clients. Cover the unexpected expense.
You’ve created a business that gives you the ability to do that and there is something powerful about being the woman who can say, I’ve got this.
But there’s a money question hiding inside all that capability: How quickly do you find the money when the person you’re taking care of is you?
🔊 Rather listen? Here you go »
Women have inherited a deeply ingrained idea about what a good woman does with money. She takes care of people. She makes sure everyone has what they need. She finds a way.
The financial consequence is that her own future gets funded last. Her savings wait. Paying herself consistently waits. The debt she wants gone waits. The money she wants accumulating for her future waits.
I call this The Good Woman Money Tax. It’s what it costs when everyone else has a claim on your money before you do.
Being A Good Woman Has Come With A Money Rule
For generations, women have absorbed a powerful message about money and goodness: A good woman makes sure everyone else is okay first.
You may never have consciously agreed to that rule. Yet it can show up in remarkably ordinary money decisions.
You spend generously on your children while hesitating over something you want for yourself. You make sure the business has plenty of cash while your personal savings is hardly growing. You find the money to support someone you love immediately, then postpone funding something important to your own future.
One decision doesn’t create the Good Woman Money Tax. It’s the pattern of continually putting your own money priorities last that gets expensive.
Even just a few years of putting your own money priorities last can add up to a staggering amount of money.
How much have you paid yourself? How much have you saved? How much debt have you eliminated? How much closer has all the money your business has created brought you to financial independence?
You can create a business that takes excellent care of everyone connected to it while your own financial future gets a fraction of what you intended it to create.
The Good Woman Money Tax Is Hiding In Your Business Too
The Good Woman Money Tax doesn’t stop when you walk into your business. It can become even more expensive there.
For example, you keep a longtime client at an old rate because she’s been with you for years. You absorb an increase in costs rather than raising your price. You make sure your team is paid well while your own compensation is inconsistent. You add extra time, access, or deliverables because you want your clients to feel exceptionally well taken care of.
Each decision has a perfectly understandable reason behind it. Every one of those decisions can make perfect sense in the moment. But look at who gets the better end of the money deal: your client keeps more of her money. Your team receives more money. Your business absorbs more of the cost.
You receive less.
This is where the Good Woman Money Tax can hide in plain sight. It looks like generosity, loyalty, flexibility, or exceptional service while the financial cost lands squarely on you.
A business can be growing, serving great clients, producing excellent results, and taking very good care of everyone connected to it while doing surprisingly little for the woman who owns it.
Being last in line for the money your own business creates leaves a very expensive footprint.
That makes one question impossible to ignore. Who is your business taking care of?
Your business isn’t simply something you created to serve clients, employ people, or generate revenue. It is one of the most powerful opportunities you have to create income, savings, choices, and financial independence for yourself.
You created this business. It should take exceptional care of you financially.
Generosity Isn’t The Problem
You already know how to be generous with money. You can pay your team well. Be incredibly generous with your children. Give your clients an exceptional experience. Support the people and causes you care about. Spend money in ways that bring you joy.
What changes when that generosity includes you?
Your own savings, owner’s pay, and financial independence can sit right alongside all of that.
Here’s where the Good Woman Money Tax gets sneaky: generosity can feel completely natural until you’re the one benefiting from it.
Putting $10,000 toward your child’s education can feel loving. Giving an employee a bonus can feel generous. Helping someone you care about financially can feel deeply satisfying.
Put that same $10,000 into your own savings and suddenly it can feel indulgent, unnecessary, or easier to postpone.
A dollar funding your child’s future feels loving. Why should a dollar funding your future feel any less so?
Saving for your future is an act of generosity toward yourself. Paying yourself well, eliminating debt, and accumulating significant savings are all ways of making your own financial independence a priority.
Your generosity gets to include you.
The Good Woman Money Tax ends when your money priorities stop automatically going to the bottom of the list.
That means your name belongs at the top of the list when you decide where your money goes. Your goals deserve funding. Your savings deserve to grow. Your financial independence deserves to become something your business actively creates for you.
You can still be the woman who says, I’ve got this. Only now, that includes having your own back with money.
If your name moves to the top of the list, what would change about where your money goes?
Your business can take exceptional care of a lot of people. Make sure you’re one of them.
Your business is capable of creating a lot more for you than it is today.
In your Money Uplevel VIP Intensive, I pinpoint the specific pivots that can unlock significantly more income and profit, the pricing decisions that can increase what you earn, and the new Bankable Beliefs that allow you to flourish.
Then I map it all into your personalized Money Uplevel Plan: a clear strategy for creating more income, profit, and savings from your business.
The money is in your business. Let’s go find it.
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