Talking About Money Isn’t Bougie. It’s Smart.

The old rules of money secrecy have officially expired.

Women have been warned away from talking openly about money for generations.

We can talk about sex, relationships, our businesses, our kids, divorce, menopause, and nearly every other formerly private subject. We can share what we’re struggling with, what we’re celebrating, what we’re changing, and what we want next.

But say how much you earn? How much you have saved? What you charge? How much money you want?

Suddenly you’ve crossed some invisible line between being a woman who has money and being a woman who has the audacity to talk about having money.

For generations, talking openly about money has carried the threat of being seen as tacky, greedy, materialistic, nosy, bragging, or simply far too interested in money for a woman.

And for women entrepreneurs, those messages have done more than make money an uncomfortable subject. They’ve kept women from sharing the very information that could make us more knowledgeable, more ambitious, and more powerful with money.

There is nothing sophisticated about women knowing less about money.

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🔊 Rather listen? Here you go »

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Money Secrecy Has Been Mistaken For Virtue

The inherited message isn’t simply that polite women don’t discuss money. It’s that a certain kind of woman doesn’t.

A woman with class doesn’t talk about what she paid. A generous woman doesn’t focus too much on money. A humble woman doesn’t announce what she earns. A gracious woman doesn’t ask another woman what she charges. And a woman who already has plenty certainly shouldn’t talk about wanting more.

Suddenly silence about money starts looking like evidence that you’re classy, humble, generous, gracious, and satisfied.

Making money silence a measure of a woman’s character comes at a high price. When women are judged for talking openly about money, silence becomes the safer choice.

So we learn to edit ourselves around money. We hesitate to say the numbers. Downplay the wins. Avoid the questions we genuinely want answers to. We talk freely about the work we’re doing while becoming weirdly careful about the money that work creates.

None of this means you owe anyone your salary, your bank balance, or your net worth. You get to decide what you share, with whom, and when.

Women should be able to talk openly about money without having our character called into question for doing it.

When we can talk about money without judging the woman doing the talking, something powerful becomes available to all of us: knowledge.

Money Silence Creates An Information Gap

When women don’t talk about money, we don’t simply know less about one another. We know less about money.

Think about how much of what you’ve learned in business has come from another entrepreneur being willing to share what she knows. You hear how she structured an offer, negotiated a contract, changed her pricing, or made a decision that dramatically improved her business, and suddenly you have information you didn’t have before.

Money deserves that same rich exchange of ideas and experience.

When women aren’t talking about what they’re charging, negotiating, saving, keeping as profit, investing, or learning from expensive mistakes, you lose access to information and wisdom that could significantly change your financial future.

You have fewer reference points for what’s possible, fewer examples to draw from, and less access to knowledge another woman may have spent years acquiring.

And that information gap has financial consequences.

You can’t learn from information nobody is willing to say out loud. You can’t benefit from another woman’s experience if she’s been taught that talking about the money part is a character flaw. And it’s much harder to imagine what could be possible for you financially when the women around you aren’t talking about what they’re actually creating.

Women entrepreneurs talking about money gives all of us access to more knowledge. And the more we know, the more powerfully we can decide what we want to earn, save, invest, and create for ourselves.

Talking About Money Isn’t Bougie. It’s Smart.

Somewhere along the way, being openly interested in money became easy to dismiss as materialistic or bougie.

Personally, I’d love to see more women obsessed with money. Talking about a savings milestone isn’t showing off. Wanting to know what other women charge isn’t being nosy. And openly wanting wealth doesn’t require disguising that ambition as something more palatable.

For women entrepreneurs, the whole idea of money secrecy becomes even more ridiculous.

We openly exchange sophisticated information about creating demand, improving an offer, hiring a team, using AI, increasing conversions, and growing a company. We study what works, ask questions, learn from people who know things we don’t, and happily borrow insight that can save us years of figuring everything out ourselves.

Yet when the subject becomes what we’re actually earning, saving, profiting, and creating financially, we’re supposed to become coy? No.

Talking about money is business intelligence.

Knowing what other women are earning expands your reference points. Hearing how she increased her profit gives you access to decisions you can learn from. Understanding how she created significant savings gives you a tangible example of what accumulating money can look like.

Talking about money doesn’t cheapen our ambition. It makes us smarter about what we can do with it.

Money Ambition Deserves A Vocabulary

Women entrepreneurs need more examples of women talking about money in actual numbers.

For example, I raised my fee from $5,000 to $8,000. I created my first $100,000 in savings. My business made $300,000 and I kept $225,000 in profit. I want to make a million dollars. I want enough invested that working becomes a choice.

Specific numbers make what’s possible with money feel tangible. They also make it easier to put actual words and numbers to our own ambition.

It’s one thing to say you want more freedom, greater impact, or a bigger business. It’s another to say exactly what you want financially and let the number stand without immediately explaining or justifying it.

Imagine how normal money ambition could become if you heard other women talking this way all the time. Not because you should want what she wants, but because hearing her say it expands your sense of what’s possible.

That’s why I want women talking about the money itself: income, profit, savings, wealth, and financial independence. We deserve more examples of women creating significant amounts of money and being willing to say so.

The New Money Etiquette

Talking openly about money doesn’t mean giving up your privacy or sharing anything you would rather keep to yourself. It means we stop treating silence as the more virtuous choice.

You get to ask intelligent questions about money, celebrate another woman’s savings without making it weird, share what you’ve learned, talk about profit with pride, and name an ambitious money goal without apologizing for wanting it.

When another woman talks openly about money, we can get curious instead of uncomfortable.

Every time a woman shares something useful about money, another woman gets access to knowledge she didn’t have before.

Money knowledge becomes money power when women stop keeping it to themselves.

So let’s bring this directly into your business. What should you be charging? Where is your next significant increase in income? How could you be keeping more of what you earn?

In your Money Uplevel VIP Intensive, I pinpoint the specific pivots that can unlock significantly more income and profit, the pricing decisions that can increase what you earn, and the new Bankable Beliefs that allow you to flourish.

Then I map it all into your personalized Money Uplevel Plan: a clear strategy for creating more income, profit, and savings from your business.

The money is in your business. Let’s go find it.

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